What is Marketing Cloud?

Unlock Growth with Agentforce Campaigns + AI-Powered Marketing

Discover how Marketing Cloud helps your team launch smarter, personalized campaigns with ease. Built-in Data Cloud and seamless integration with sales, service, and commerce tools let you create automated customer journeys—without heavy technical work. Whether you're just starting or scaling fast, drive higher engagement and conversions with unified customer data and intuitive, AI-powered tools.

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Transform Every Customer Interaction with Marketing Cloud

Marketing Cloud is a comprehensive marketing platform that personalizes customer engagement at every touchpoint. By unifying departments through actionable data and Agentforce integration, we enable seamless collaboration to foster enduring customer relationships. Regardless of your technology infrastructure, organization size, or industry sector, Marketing Cloud drives measurable business growth through targeted, data-driven marketing strategies.

Unify Marketing Across Your Business

Transform customer connections through an integrated engagement platform that seamlessly orchestrates touchpoints across channels, creating cohesive customer journeys and delivering a consistent brand experience. Leverage your data assets to drive message relevance, create personalized campaigns, and maximize customer lifetime value with precision and impact.
Increase revenue by connecting marketing and sales using B2B automation software based on the leading AI CRM. Make better decisions with shared customer data and create campaigns quickly with reliable AI. *Use Agentforce on the only platform that links sales, marketing, and service teams.
Create and launch personalized loyalty programs that match your business goals. Quickly run targeted campaigns across all channels using our ready-made templates, while integrating with your current technology. Oversee several loyalty projects for different brands and markets—supporting both B2B and B2C strategies—from one platform. Constantly improve your strategy using data testing and live performance tracking to enhance program success.

Build & Launch Faster with Agentforce

Agentforce for Marketing's AI helps marketers create effective campaigns faster and with less technical effort. It allows for designing complete experiences, personalizing customer interactions instantly, and improving performance through automated insights and actions.
When choosing the right marketing software for your small business, consider factors like expected growth and your specific goals.
Marketing Cloud Growth Edition is an automation tool for small businesses based on the top AI CRM. It uses Data Cloud to connect marketing, sales, service, and commerce teams, enabling collaboration to close deals more quickly. Whether you want to save time with AI or create personalized multi-channel experiences through email and SMS, we can help.

Reach the Right Audience at the Right Time

Provide instant, customized experiences through all digital and personal interactions, like websites, emails, mobile, and live agents. Show personalized suggestions in Sales and Service Consoles to enhance customer service at every step.
Enhance every interaction by using relevant and timely information, activating audiences with data that affect communication channels, content, and frequency. For example, automatically start an educational journey for customers not using important product features. Keep journeys updated with the latest data and adjust segment membership as needed.
Create meaningful experiences in real-time that match your customers' needs and business objectives. Improve customer interactions to boost your revenue. Use built-in testing and tracking to try out different experiences, choose the best ones, and monitor their success easily.

FAQ

*Marketing Cloud helps you build lasting customer relationships with the power of AI, data, and CRM. Marketing Cloud offers a connected suite of tools, built on the Salesforce platform, for unifying and activating first-party customer data, s egmenting audiences, managing and automating marketing campaigns across various channels, including email, ads, mobile, and web, delivering real-time personalization, connectinglead generation and account-bas ed marketing (ABM), and automating performance and spend insights to maximize efficient growth. Marketers can increase team productivity and campaign performance with Agentforce and AI marketing tools built directly into the platform, allowing them to build end-to-end campaigns and proactively optimize performance with AI insights.
*Marketing Cloud is the platform name for a range of solutions which can be purchased through Editions or as individual products.
There are three main editions available based on business size and need, including Starter Suite (the simple CRM suite with marketing, sales, service, and commerce), Marketing Cloud Growth Edition (helps small businesses drive growth efficiently with CRM, AI, and data on the Salesforce Platform) and Marketing Cloud Advanced Edition (helps scale high growth companies with advanced marketing automation and AI capabilities). Please refer to our editions and pricing page for additional details.

Our five products include: Engagement (email, mobile, advertising,journeys, and loyalty management), Account Engagement (marketing and sales alignment, lead generation, and ABM), Data Cloud (customer data platform), Marketing Intelligence (performance insights, analytics and reporting) and Personalization (cross-channel personalization and real-time next best actions).
*Agentforce is a type of artificial intelligence (AI) application designed to execute specialized tasks to help marketers and customers. Agentforce for Marketing Cloud offers marketers pre-built skills to streamline key marketing tasks such as planning and creating marketing campaigns - Agentforce can help marketers create a brief, target audience segment, email and SMS content, build a customer journey in Flow, and even provide a campaign summary! For more specialized needs, marketers can create custom agents using Agent Builder.
*There are three main editions available based on business size and need, including Starter Suite (the simple CRM suite with marketing, sales, service, and commerce), Marketing Cloud Growth Edition (helps small businesses drive growth efficiently with CRM, AI, and data on the Salesforce Platform) and Marketing Cloud Advanced Edition (helps scale high growth companies with advanced marketing automation and AI capabilities). Please refer to our editions and pricing page for additional details.

Our five products include: Engagement (emai l, mobile, advertising, journeys, and loyalty management), Account Engagement (marketing and sales alignment, lead generation, and ABM), Data Cloud (customer data platfor m), Marketing Intelligence (performance insights, analytics and reporting) and Personalization (cross-channel personalization and real-time next best actions).
*Marketing software offers numerous benefits to businesses, including automation of tasks, improved productivity, personalized customer experiences, enhanced engagement, data-driven insights, streamlined collaboration, scalability to accommodate growth, and integration with other systems. It automates repetitive tasks, allowing marketers to focus on strategic activities, while also enabling personalized interactions and targeted messaging. With powerful marketing analytics , businesses can gain valuable insights to optimize their marketing strategies and measure ROI . The software facilitates collaboration among teams, scales with business needs, and integrates with other systems to support a holistic approach to marketing. Overall, marketing software empowers businesses to streamline operations, engage customers effectively, leverage data-driven decision-making, and drive growth.
*If you run digital marketing campaigns across multiple channels, marketing software can greatly benefit your business through automation, personalization, and data-driven marketing decision-making. Marketing software streamlines processes, improves productivity, enables personalized customer experiences, and provides valuable insights for optimizing marketing strategies. It helps businesses stay competitive in today's digital landscape and grow more efficiently. Assess your marketing needs, resources, and goals to determine which marketing software is most valuable to your business objectives.
*Choosing the right marketing software involves considering several key factors. Start by identifying your specific marketing needs and goals. Evaluate the features and capabilities of different software options, ensuring they align with your requirements. Consider factors such as ease of use, scalability, integration with existing systems, and customer support. Take advantage of demos to assess its user-friendliness. Read reviews, seek recommendations, and consider the reputation and track record of the software provider. Pay attention to data security, privacy, and compliance with regulations. Finally, evaluate the cost and value proposition to ensure the software fits within your budget and offers a strong return on investment. By carefully assessing these factors, you can choose the marketing software that best suits your business needs.